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Last Updated: Feb 6, 2014 URL: http://sva.libguides.com/advertising Print Guide RSS Updates
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Databases

Advertising Red Books - Contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, and contact information on agency personnel

Business Insights: Essentials - Company and industry reports, news articles and information.  (To find NAICS & SIC codes for industry research, try: naics.com)

Business Source Elite - Provides full text coverage of 1,000 scholarly business, management and economics journals including substantial company profiles and industry reports.

General Article databases:
Academic Search Complete - Provides full text coverage of 2,100 journals covering nearly all academic areas of study, including advertising, marketing, and branding.

Academic OneFile - Provides access to over 12,000 periodicals with millions of articles available in full-text covering the arts, sciences and humanities.

      
     

    Advertising Annuals


    Art Director's Annual
    Call Number: NC997.A1 A69 - REF

    Communication Arts - Advertising Annual issue
    Call Number: Periodicals Stacks

    Creativity
    Call Number: NC997 .A682 - REF

    D & AD
    Call Number: NC998.6.G7 D47 - REF

    The One Show
    Call Number: NC1001.5 .O53 - REF

     

    Advertising Magazines

    Advertising Age
    Location: Periodical Stacks

    Online access:
    Academic Search Complete: 01/1/1992 to present
    Business Source Elite: 06/10/1996 to present
    Business Insights: Essentials: 11/01/1997 to present

    Adweek
    Location: Periodical Stacks

    Online access:
    Business Insights: Essentials: 03/01/1997 to 01/31/2008

    B to B
    Online access:
    Business Source Elite: 03/27/2000 to present
    Business Insights: Essentials: 11/01/2000 to present

    Campaign
    Online access:
    Business Insights: Essentials: 10/01/1993 to 14 days ago

    Journal of Advertising
    Online access:
    Business Source Elite: 03/01/1985 to present
    Business Insights: Essentials: 01/01/1989 to present

    Journal of Advertising Research
    Online access:
    Business Source Elite: 02/01/1985 to present
    Business Insights: Essentials: 01/01/1993 to 06/30/2006

    Journal of Current Issues and Research in Advertising
    Online access:
    Business Source Elite: 03/01/1992 to present

    Lürzer’s international archive
    Location: Periodical Stacks

     

    Advertising books

    Cover Art
    The Advertising Age Encyclopedia of Advertising - John McDonough (Editor); Karen Egolf (Editor)
    Call Number: HF5803 .A38 2003 - REF
    ISBN: 1579581722
    Publication Date: 2002-11-22



    Encyclopedia of Consumer Brands
    Call Number: HF5415.3.E527 1994

    Fables of Abundance - Jackson T. Lears
    Call Number: HF5813.U6 L418 1994
    ISBN: 0465090761
    Publication Date: 1994-11-24

    Cover Art
    Encyclopedia of Major Marketing Campaigns - Thomas Riggs (Editor)
    Call Number: HF5837 .E53 2000
    ISBN: 078763042X
    Publication Date: 2000-01-01

    Web resources

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