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Advertising: Home

Databases

Advertising Red Books - Contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, and contact information on agency personnel

Business Insights: Essentials - Company and industry reports, news articles and information.  (To find NAICS & SIC codes for industry research, try: naics.com)

Business Source Elite - Provides full text coverage of 1,000 scholarly business, management and economics journals including substantial company profiles and industry reports.

General Article databases:
Academic Search Complete - Provides full text coverage of 2,100 journals covering nearly all academic areas of study, including advertising, marketing, and branding.

Academic OneFile - Provides access to over 12,000 periodicals with millions of articles available in full-text covering the arts, sciences and humanities.

Advertising Annuals

Advertising Magazines

Advertising books

Web resources

Advertising history:



Industry News:

Associations:



Subject Guide

Caitlin Kilgallen

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