SVA Library Research Guides: Branding: Home

MPS Branding Departmental Representative

Caitie Moore

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212-592-2860

Magazines / Periodicals

Highlights from the print periodicals collection:

Ad Age
Call Number: Periodicals Stacks
Communication Arts
Call Number: Periodicals Stacks
Critique
Call Number: Periodicals Stacks
Eye Magazine
Call Number: Periodicals Stacks
Eye on Design
Call Number: Periodicals Stacks
Graphic Design USA
Call Number: Periodicals Stacks

Library Resources

Prism Catalog
Search for books, ebooks, movies, articles, magazines, images and more in the SVA Library.
A-Z Databases
Find millions of articles and images using our e-resources.
Research Tools & Information Literacy
A guide to doing research, evaluating sources, writing, citing, plagiarism, and copyright.

Books

Highlights from the book collection:

Designing Brand Identity by Alina Wheeler
Call Number: HD69.B7 W44 2013
ISBN: 9781118099209
Publication Date: 2012-11-06
Power branding: leveraging the success of the world's best brands by Steve McKee
Call Number: HF5415.1255 .M42 2014
Publication Date: 2014
Taken by surprise: cutting-edge collaborations between designers, artists and brands by R. Klanten (Editor); S. Ehmann (Editor); R. Sinofzik (Editor)
Call Number: NC997 .S56 2012
Publication Date: 2012
Unlabel: selling you without selling out by Marc Ecko
Call Number: HD9969.S6 E35 2013
Publication Date: 2013
Unconscious Branding by Douglas Van Praet
ISBN: 9781137278920
Publication Date: 2014-03-04
Brand Bible by Debbie Millman
Call Number: HF5415.1255 M548 2012
Publication Date: 2012
Museum Branding by Margot Wallace
Call Number: AM11 .W35 2016
ISBN: 9781442263444
Publication Date: 2016-03-18

Design Annuals

Find design annuals in the reference section of the Main Library:

Art Director's Annual
Call Number: NC997.A1 A69 - REF
Creativity
Call Number: NC997 .A682 - REF
D & AD
Call Number: NC998.6.G7 D47 - REF
Graphis
Call Number: NC997.A1 G7373 - REF
The One Show
Call Number: NC1001.5 .O53 - REF

Streaming Video

Search for documentaries on your subject in the streaming video databases below. Try using general search terms like "branding" - or something specific like name of your favorite designer - to start exploring.

Art & Architecture in Video This link opens in a new window
Art and Architecture in Video is an online streaming film collection with 690 videos containing over 500 hours of documentaries and interviews illustrating the theory and practice of a variety of art forms and providing the context necessary for critical analysis.
Academic Video Online This link opens in a new window
Contains documentaries, interviews, performances, news programs and newsreels, and more. Search for Academy®, Emmy®, and Peabody® winners and access content from PBS, BBC, 60 MINUTES, National Geographic, Annenberg Learner, BroadwayHD™, A+E Networks’ HISTORY® and more.
Kanopy This link opens in a new window
Kanopy is a streaming video platform with a "Netflix-like" user experience and a broad, curated selection of documentaries, indie movies, classics, feature films and training videos. Films can be watched from anywhere, anytime by current students, faculty, and staff.

Online Resources

Online Databases:

AdForum Creative Library This link opens in a new window
A comprehensive library of over 200,000 award-winning ads.
Exact Editions Magazines This link opens in a new window
Includes magazine archives for Aesthetica, AnOther, Another Man, Art Monthly, Cineaste, Cover, Creative Review, Dazed, Foam, and Sight & Sound.
Flipster This link opens in a new window
SVA Library subscribes to over 40 popular magazines, including art and design titles, accesible via browser or the Flipster app.
Business Insights: Essentials This link opens in a new window
Includes detailed company and industry news and information, financial reports, comparison charts, SWOT reports, market share reports, and more.

Online Journals

Clicking the titles below will lead you to the library catalog, where you will find the links to these online journals. Enter your SVA credentials when prompted.

Web Resources

Advertising history:

Industry News:

Associations: